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Spring 2010 visit us at: www.shawstreetpro.com


As usual, over the past months, we have been producing a wide variety of content on behalf of our clients.

In doing so, we've noticed a significant trend in the course of the first quarter of 2010. More than ever, many of our clients are seeing the need to capture, through the use of video and e-learning, key training, communications, and marketing initiatives. Whether they are holding a small breakfast meeting with a keynote speaker delivering an insightful talk, sponsoring a volunteer event to motivate others or simply informing stakeholders about the impact their time, efforts and money is having, producing video content helps them deliver their message concisely and efficiently.

Important ongoing communications is presented online, on their company intranet or delivered via email and DVD. E-learning modules help reduce the costs of inefficient, repetitive in-classroom training and provide critical information in an engaging way that reinforces learning and retention.

We are excited to be working with such great clients and certainly welcome the opportunity to continue sharing our experience and insight with themacross all these mediums.
If you have any thoughts about upcoming marketing communications initiatives we welcome a call or email to discuss them with you!

Philip Pellat
Shaw Street Productions
DVD Video: You're Making Real Change Happen

Client: Canadian Breast Cancer Foundation

We were privileged to continue working with CBCF this year producing their latest stewardship video. Through video interviews with renown Canadian researchers, the story of how donations are making an impact in Canada and the world is explored. The need for continued funding and research towards developing better patient care for women with breast cancer is revealed through an intimate interview with a breast cancer survivor and young mother of two.

eLearning: Support Personnel

Client: College of Physiotherapists of Ontario

This latest e-learning module is one in a series we started several years ago on behalf of the College of Physiotherapists of Ontario. With a large number of practitioner members located throughout the province, having this online learning resource has proven beneficial in terms of cost and efficiency of delivering the learning content. Through the use of industry standard e-learning applications, the module presents viewers with written and audio content. Recapping with quiz questions reinforces learning and retention.
Webinar: Avoid $100,000 Mistakes in your Dental Office Lease

Client: CIRRUS Consulting Group

s part of their marketing efforts, CIRRUS holds evening seminars with a keynote speaker on their topics of specialty. In this case, Dental Office Leasing was the topic covered. These seminars are focused on very niche markets and capturing the content in a webinar format will afford CIRRUS the opportunity of presenting to smaller secondary markets where holding the actual evening is cost prohibitive.

We designed a custom interface that presents video of the seminar alongside the presenter's slides and provides for links back to the client website and email. This module will be integrated into their online lead generation efforts.
Web Video: Currency Event with Shaun Osborne

Client: TD Bank Financial Group

The TD Bank has engaged us to capture a number of keynote speaker events over the past year. These videos have then been edited and output for presentation on DVD or the Web. Having this material recorded is allowing more clients to benefit from the content delivered.


Communications Designed for Results.
416-588-9443
www.shawstreetpro.com