Thank you for your interest in the complimentary white paper, Marketing to Small Business in a Changing Economy.
To request a copy of the white paper, please complete the short contact form on the right. A Brisk Marketing representative will then email you the report within 24 hours. We would also be happy to discuss your marketing needs and answer any additional questions you might have about our services.
When marketing to small businesses during an economic downturn, it’s vital to pay close attention to the contact preferences and behaviours of small business owners. Business owners are demanding greater service levels, they have a preference for more flexible incentives and they are becoming increasingly specific about how often you contact them. Segmenting the small business universe and tailoring your marketing campaigns to target industry vertical and demographic segments is essential: not all small business owners are alike and the vast majority dislike the “cookie cutter” marketing approach often deployed by larger enterprises.
Key findings include:
This white paper is based on survey data of nearly 500 small business owners across Canada. In addition to key survey responses and trend information, the report will include vital go-to-market strategies that will help large enterprises take advantage of the small business marketing opportunity.
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