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Downloading Your Complimentary Market Insight White Paper
Thank you for your interest in the complimentary white paper, Marketing to Small Business in a Changing Economy.
To request a copy of the white paper, please complete the short contact form on the right. A Brisk Marketing representative will then email you the report within 24 hours. We would also be happy to discuss your marketing needs and answer any additional questions you might have about our services.
Marketing to Small Business in a Changing Economy – Report Highlights
When marketing to small businesses during an economic downturn, it’s vital to pay close attention to the contact preferences and behaviours of small business owners. Business owners are demanding greater service levels, they have a preference for more flexible incentives and they are becoming increasingly specific about how often you contact them. Segmenting the small business universe and tailoring your marketing campaigns to target industry vertical and demographic segments is essential: not all small business owners are alike and the vast majority dislike the “cookie cutter” marketing approach often deployed by larger enterprises.
Key findings include:
- Small business owners are most inclined to use their existing suppliers to make their businesses more productive
- 42% of small business owners surveyed prefer email as their contact method of choice
- More than 50% of business owners surveyed prefer their vendors to manage their telemarketing services directly
- 34% of small business owners switch suppliers for this key benefit (hint: it’s not price)
- A high percentage of small business owners are feeling the economic pinch – find out how many
This white paper is based on survey data of nearly 500 small business owners across Canada. In addition to key survey responses and trend information, the report will include vital go-to-market strategies that will help large enterprises take advantage of the small business marketing opportunity.
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